'Second-Hand Identities: Discovering the relationship between identity and second-hand clothes.'

Martina’s dissertation deals with the communication of clothes, specifically second-hand clothes. It investigates how second-hand clothing, which is already imbued with the former owner's story and identity, provides the second-hand owner a similar identity. Furthermore, it also investigates how branding and visual identity can also express characteristics and values for a brand. This dissertation aims to merge these two semiotic methods in order to convey the same message or identity.