FRANCESCA VELLA

'BLARE: A contemporary Take on Feminist Branding in the Educational Sector'

Francesca's dissertation delves into gender stereotypes which are being reinforced through marketing and branding campaigns and results in a new wave of branding which values equality at its core and neglects any form of targeted marketing towards a particular gender. The final project is a set of brand guidelines for a fictitious brand named BLARE which is an NGO that promotes equality in educational institutions and practices what it preaches. Design has been used as a research method in order to accomplish a new approach to marketing and branding campaigns. This was done in efforts to kickstart an educational process through which designers start realising the subtleties of possible discriminatory elements in their designs.