'Designing a Modern, Serif Typeface Inspired by Art Deco'

Christian’s dissertation explores the art of typography and aims to integrate different design elements to create a beautiful typeface for print advertising. The main inspiration stems from the Art Deco period, known for its lavish design and decorative elements. Typography from this period generally consists of sans serif lettering, which means that typefaces do not have any small strokes at the end. The second source of inspiration comes from modern serif typography. Conversely, the key feature of serif typography is the hairline decorative stroke at the end of each stem. The project uses these two contrasting elements and combines them to create a beautiful display typeface that can be used for high end advertising purposes.